Word of Mouth a Key Benefit of Experiential Marketing
Marketers know that experiential marketing boosts sales and helps them capture customer data, generate trial, foster retail relationships and introduce products and brands.
Word of mouth definitely influences purchase decision. Cap Gemini Ernst & Young asked car buyers what influenced them to buy a new car: 70% cited word of mouth; only 18% cited advertising. The Promotion Marketing Association asked consumers about the top influencers of purchase decisions: 48.5% cited word of mouth; only 27% cited advertising. Jack Morton recently asked our 360 subscribers to name the number one influencer of their purchase decisions: over 71% cited word of mouth, far more than a free trial (21%), advertising (4%) or direct mail (3%).
Tags: Customer, Experimental, Marketing, Sales