College Technology Ownership Chart
College Students Setting Records in Spending
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ‘07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive.
That’s the largest spending jump since the study’s inception, Alloy said. Moreover, college students’ media consumption, political and social concerns, and purchasing preferences have been markedly redefined, it found.
Tags: Apparel Media Group, College Students, Demographic, Marketing