What alters your loyalty?
2008 was an active year for the loyalty-marketing industry. Well-known loyalty companies are poised to leverage their loyalty services on a global scale, building new coalition and partner programs, designing proprietary programs for clients around the world, and exporting their expertise in retail data analysis. These loyalty providers are a part of the new generation of “Loyalty 2.0″ companies around the globe that may significantly alter the loyalty landscape—if they can overcome a daunting array of economic and marketplace challenges. Here’s a look at three trends that will influence—and be influenced by—this next generation of loyalty leaders.