2010 Ford "Focus"
2010 Ford “Focus” on Social Media
As Ford vehicles grow in convenience, Ford Motor Company grows it’s social media strategy. J.D. Power & Associates estimates the average automaker allocates 9% of its spending to digital advertising, a figure expected to rise to around 12% by 2012 as more companies transition to social media and other interactive mediums from traditional television and print campaigns.
In a race to outpace other automakers; Ford launched their first digital strategy, “Fiesta Movement Campaign.” The 18 month program, which began in 2008, generated more than 11 million social media impressions, 5 million social media engagements and has prompted users to post 11,000 videos, 13,000 photos and 13,000 tweets. A great start for a vehicle that is not even in dealerships as of yet. Ford announced in January they would continue these efforts by moving 25% of their traditional media budget to interactive mediums.
Tags: 2010, Apparel, Apparel Media Group, Ford, Marketing