Mobile Trends for 2010
Outdoor advertising has historically been difficult to measure. Digital out-of-home (DOOH) signage is changing this by incorporating SMS technology to create immediate campaign engagement. Campaigns such as Nike’s “Chalkbot” that allowed cycling fans to have a robot stencil messages on the course pavement in support of Tour de France riders via SMS or Twitter. Mobile is becoming a strong device in the now consumer driven interactive media.