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Twitter Unveils Plans to Draw Money From Ads

April 14th, 2010
Tweeter

Tweeter

Twitter Unveils Plans to Draw Money From Ads

Twitter unveiled a plan Tuesday to use advertising to turn its massive popularity into cash.  “Promoted Tweets” will allow businesses and organizations to highlight their 140 character or less messages to a wider group of users.  Under a system reminiscent of Google’s advertising formats, businesses will be able to buy ads that appear in Twitter’s search results.  Brands including Starbucks, Best Buy, Red Bull, Sony Pictures and Virgin America will be the first customers to experiment with ”Promoted Tweets”.

Now that the ad platform has been revealed and Twitter is focused on making money, the question is this:  will users engage with or reject Twitter ads?

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This entry was posted on Wednesday, April 14th, 2010 at 2:47 pm and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Twitter Unveils Plans to Draw Money From Ads”

  1. Amish Tolia says:
    April 15, 2010 at 6:43 pm

    Four years of operation and finally undertaking a revenue generating initiative. I hope the site doesn’t become a constant stream of advertisements – once they get a taste of real ad revenue.