Network

Interactive Apparel Advertising™ is the first and largest apparel ad networkDSC00415-1

Apparel Media Group’s network utilizes a nationwide custom apparel distribution system to create interactive, integrated, high-engagement campaigns for brands seeking to reach consumers in specific demographic groups.  By intelligently matching advertising campaigns with targeted consumers via placements on custom apparel that is purchased by groups, Interactive Apparel Advertising enables brands to develop meaningful relationships with consumers by making a difference in their lives.

Apparel Media Group’s network helps brand managers and agencies to:

  • Raise brand awareness and create preferences among target demographic groups;
  • Create internal emotional attachment to the brand;
  • Build brand position through associative imagery;
  • Turn thousands of potential consumers into brand advocates;
  • Increase customer equity;
  • Develop robust databases of consumers that have “opted-in” to future promotions and incentives; and
  • Trigger buzz, create positive PR and raise awareness of the brand and Company as a whole

Because our network enables brands to communicate directly with potential consumers in targeted demographic groups during special and happy moments, Apparel Media Group delivers an extremely high level of engagement.  Unlike mass media, which provides only a brief moment of connection, our network delivers extended campaign engagement over and over again at a relative cost which is lower than other interactive marketing channels.

To learn more, view our media kit by clicking the thumbnail below.