College Students Head Back to School

College Back-to-School Spending Rises

In a recent survey conducted by Alloy Media + Marketing and Harris Interactive, year-over-year back-to-school spending by students is projected to increase by 13 percent.  The report is part of Alloy’s 10th annual “College Explorer” survey, which analyzes the spending habits of college students.

The report found that students were not only spending on mandatory back-to-school purchases (books, room, board and tuition) which are increasing, but also technology, gaming and beauty products.  Overall, 3 percent more per month on discretionary purchases compared to last year, or $69 billion in total spend.