Connect By Hertz is #1 at the Buck I Slam Basketball Tournament!
The Connect by Hertz campaign at The Ohio State University is in full swing, or should we say slam dunk! Check out the latest photos, from the Buck I Slam basketball tournament, on AMG’s facebook page.
It's Time to Hit the Reset
Why It’s Time to Hit the Reset Button on Trust
In an age of digital and social media trust is a hard word to define. Wikipedia defines a trusted party as one who is “presumed to seek to fulfill policies, ethical codes, laws and their previous promises.”
Cluetrain Manifesto’s co author, Doc Searls, warns of a coming “advertising bubble” and a push-media “attention economy” crash. If this is true, then marketers in particular need to recount and rehash the rules of trust.
Trust has three main components: credibility (delivering on promises), care (demonstrating an understanding of the other party’s needs) and congruency (the extent to which a brand’s and a consumer’s values are aligned). To foster trust, marketers must think of it as an overarching principle, one that transcends sales.
Consumers trust the brands that demonstrate they really mean it.
2010 Ford "Focus"
2010 Ford “Focus” on Social Media
As Ford vehicles grow in convenience, Ford Motor Company grows it’s social media strategy. J.D. Power & Associates estimates the average automaker allocates 9% of its spending to digital advertising, a figure expected to rise to around 12% by 2012 as more companies transition to social media and other interactive mediums from traditional television and print campaigns.
In a race to outpace other automakers; Ford launched their first digital strategy, “Fiesta Movement Campaign.” The 18 month program, which began in 2008, generated more than 11 million social media impressions, 5 million social media engagements and has prompted users to post 11,000 videos, 13,000 photos and 13,000 tweets. A great start for a vehicle that is not even in dealerships as of yet. Ford announced in January they would continue these efforts by moving 25% of their traditional media budget to interactive mediums.
Alternative Out of Home Media Spending Soars
Among the key trends PQ Media cites as driving the rapid expansion of alternative out-of-home media are: 1) the perception among advertisers that these media provide high engagement, targeting options, proximity to point-of-sale, measurable impact and cost effectiveness; 2) data indicating that exposure to and recall of these media is growing as Americans spend more time commuting to work, walking in urban areas, waiting in transit hubs, and shopping at retail outlets; 3) Research suggesting that the vast majority of consumers view alternative out-of-home media as favorable and educational; and 4) new technology enabling companies to launch digital advertising platforms that generate higher revenues than the conventional formats they replace.
