Making the Connection with Mom
Moms buy everything from diapers to desks, lipstick to laptops and moisturizers to mini-vans. With an annual spending of over $2 trillion, just about every brand has recognized the buying power they possess. To effectively reach this lucrative demographic it is essential that marketers address the four key emotional drivers that motivate moms to make consumer decisions.
Marketers who speak to moms with a message that is relevant, valuable and in a language they understand will capture this advantageous buying power. Perhaps most important are timing and placement – what good is the right message in the wrong place?
