Integrated Communication Strategies Are More Important Than Ever!

Consumers Demand Engagement

According to Alterian’s 7th Annual Industry Survey, marketers must move from a focus on siloed campaigns to an emphasis on listening and communicating with consumers across channels.  More than one-half of marketers worldwide reported directing at least “a fair amount” of effort toward integrating their communication strategies to emphasize multichannel consumer engagement.

“The only communication tolerated by consumers are those that are appropriate, timely and relevant – regardless of channel.  Engaging with customers is becoming paramount and the yardstick by which we measure those brands that survive and those that don’t.  Marketers now need to appeal to the individual and engage with customers on a one-to-one basis,” said David Eldridge, Alterian CEO.