Apparel Media Group » DOOH http://www.apparelmediagroup.com Apparel Media Group Website Sun, 15 Aug 2010 04:03:29 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Five Mobile Trends for 2010 http://www.apparelmediagroup.com/2010/02/five-mobile-trends-for-2010/ http://www.apparelmediagroup.com/2010/02/five-mobile-trends-for-2010/#comments Tue, 09 Feb 2010 00:21:27 +0000 Dawn http://www.apparelmediagroup.com/?p=553
Mobile Trends for 2010

Mobile Trends for 2010

Five Mobile Trends for 2010

Outdoor advertising has historically been difficult to measure.  Digital out-of-home (DOOH)  signage is changing this by incorporating SMS technology to create immediate campaign engagement.  Campaigns such as Nike’s “Chalkbot” that allowed cycling fans to have a robot stencil messages on the course pavement in support of Tour de France riders via SMS or Twitter.  Mobile is becoming a strong device in the now consumer driven interactive media.

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