Research Claims Experiential Delivers Biggest Marketing Benefit

A significant 89% of marketers said the ability of experiential marketing to build long-term customer relationships was the discipline’s biggest asset, according to a recent survey of 406 marketers across the globe by live marketing agency Jack Morton.  In the same study, 96% of marketers also identified building long-term customer relationships as the most important benefit of marketing currently.

Furthermore, an overwhelming 97% of marketers surveyed by Jack Morton Worldwide in the UK, Europe, the US, China and Australia recognised that, in tough times, engaging key stakeholders is an investment and not an expense. Critically, 96% agreed that this engagement (as opposed to ‘talking at’ or interruption marketing) is vital if brands are to maintain loyalty.