US Internet Users More Likely to Buy

Social Fans More Likely to Purchase

If a business doesn’t have a presence on social media platforms such as Twitter and Facebook they risk being seen as “out of touch” while missing out on valuable word of mouth and even sales.  Ina recent study by market research firm Chadwick Martin Bailey and iModerate not only are Facebook fans and Twitter followers apt to recommend brands they follow to others, they are also more likely to make a purchase from those brands.

While 60% of Facebook users and 79% of Twitter users are more likely to recommend a brand after becoming a friend or fan, over half of Facebook users and 67% of Twitterers are more likely to purchase from brands they latch on to.

“Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally – about how willing they are to engage on consumers’ terms,” according to Josh Mendelsohn, VP at Chadwick Martin Bailey.  Today’s consumers expect that a business will have a digital presence and the perception is that those that don’t are out of touch or are not interested in the demographic that frequents Facebook and Twitter.