2010 Ford "Focus"

2010 Ford “Focus” on Social Media

As Ford vehicles grow in convenience, Ford Motor Company grows it’s social media strategy.   J.D. Power & Associates estimates the average automaker allocates 9% of its spending to digital advertising, a figure expected to rise to around 12% by 2012 as more companies transition to social media and other interactive mediums from traditional television and print campaigns.

In a race to outpace other automakers; Ford launched their first digital strategy, “Fiesta Movement Campaign.”  The 18 month program, which began in 2008, generated more than 11 million social media impressions, 5 million social media engagements and has prompted users to post 11,000 videos, 13,000 photos and 13,000 tweets.  A great start for a vehicle that is not even in dealerships as of yet.  Ford announced in January they would continue these efforts by moving 25% of their traditional media budget to interactive mediums.