Mobile Trends for 2010
Outdoor advertising has historically been difficult to measure. Digital out-of-home (DOOH) signage is changing this by incorporating SMS technology to create immediate campaign engagement. Campaigns such as Nike’s “Chalkbot” that allowed cycling fans to have a robot stencil messages on the course pavement in support of Tour de France riders via SMS or Twitter. Mobile is becoming a strong device in the now consumer driven interactive media.
US Mobile Advertising Spending
2010 Mobile Marketing Forecast
Mobile ad spending will rise from $416 million in 2009 to $593 million in 2010 as more brands and agencies integrate mobile into their marketing mix. Advertisiers spent an estimated $416 million on mobile ads in 2009, up 30% from the previous year, according to research company eMarketer.
Consumers can expect to see many more advertisements on their mobile phones in the coming years and markets can look forward to a more engaged – and buying – consumer. By 2012, eMarketer predicts, 74% of all mobile marketing is expected to be spent on text-messaging campaigns and in 2012 spending on mobile advertising is said to reach $1.56 billion.
