Alternative Out of Home Media Spending Soars

Among the key trends PQ Media cites as driving the rapid expansion of alternative out-of-home media are: 1) the perception among advertisers that these media provide high engagement, targeting options, proximity to point-of-sale, measurable impact and cost effectiveness; 2) data indicating that exposure to and recall of these media is growing as Americans spend more time commuting to work, walking in urban areas, waiting in transit hubs, and shopping at retail outlets; 3) Research suggesting that the vast majority of consumers view alternative out-of-home media as favorable and educational; and 4) new technology enabling companies to launch digital advertising platforms that generate higher revenues than the conventional formats they replace.