We deliver unparalleled engagement with targeted consumer groups. Grow your business with Interactive Apparel Advertising. Consumers demand engagement. Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. Marketers must move from a focus on siloed campaigns to an emphasis on listening to and communicating with consumers across channels The only communica

Interactive Apparel AdvertisingTM Network A P P A R E L M E D I A G R O U P IS AN INTERACTIVE NEW MEDIA COMPANY THAT HAS DEVELOPED A PATENTPENDING SYSTEM THAT LEVERAGES GROUP CUSTOM APPAREL AS A PLATFORM FOR BRANDS AND AGENCIES TO DEVELOP EMOTIONAL CONNECTIONS WITH CONSUMERS IN TARGETED DEMOGRAPHIC SETS. In a world where consumers are no longer receptive to traditional advertising, The perfect marketing channel should 1 Be sought out by your most relevant consumers. 2 Create an emotional connec

Consumers identify with the brands they wear. Build brand equity like never before. platform utilizes your brands advertising budget to underwrite the cost of custom apparel purchased by selected groups. A M G s intErActivE features drive immediate audience engagement and provide data used to generate fact based consumer insights SHIRTlinkTMINTEGRATED MOBILE MKTG Call to action creates immediate engagement. Direct traffic to campaign or brand website. Run contests, surveys and more. Live demo

Your Brand Here 97 of students polled at Indiana University said they would be willing to accept a brand for their custom apparel projects. Today, creating a meaningful relationship with consumers requires brands to do something different...Its not enough for brands to announce who they are, but rather help consumers define themselves. Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas

Interactive marketing will near 55 billion and represent 21 of all marketing spend by 2014 as marketers shift dollars away from traditional advertising. Forrester Research AG G R EGATE ENOUGH IMPRESSIONS, GUARANTEE REACH, SPRINKLE IN SO M E TA R G E T I N G SOLUTIONS AND YOU HAVE A WINNER THAT CAN APPEAL TO A WID E R A N G E O F C L I ENTS. IT IS A SIMPLE ENOUGH MODEL AND AN EASY EXTENSION OF T H E T R A D I TIONAL MEDIA BUY. BUT BENEATH THE SURFACE OF THIS MOVE IS A FA R G R E AT E R SHIFT THAT

Interactive Apparel AdvertisingTM triggers buzz and creates emotional attachment by turning potential consumers into brand and product advocates. Consumers today expect a customized, interactive brand experience that goes way beyond a 30second television spot or 2d print ad. US Interactive Marketing Forecast, 20092014. Forrester, July 6, 2009 Students Fulltime students represent over 60 billion in buying power This amount usually increases once the student graduates and becomes employed Marketer

Nationwide Footprint Our nationwide network delivers a new gold standard of engagement with your most relevant consumers. Reach college students in every major conference and homemakers in every major market. Campaigns may be run at local, regional, or national level.

univErsitY nEtworK Students lEAGuE nEtworK Homemakers Interactive Apparel AdvertisingTM Network See rate cards in back for details

Apparel AnalyticsTM Apparel Analytics provide Apparel Advertising campaigns with todays vital measurability. Apparel AnalyticsTM was developed inhouse by our team of experts with the purposing of providing powerful, factbased consumer insights. A multidisciplinary approach to data collection, our analysis utilizes both cuttingedge, constantly evolving technologies and traditional means of data collection. Collects both quantitative and qualitative data with a closedloop feedback system All data

Brand GuardTM Preserving brand equity is mission critical. Brand Guard is Apparel Media Groups fourstep brand protection system. 1 Your brand is matched only with placement opportunities that meet campaign requirements. 2 Apparel Media Group approves each brand placement before forwarding to your brand managers for approval. 3 Your inhouse brand managers have the opportunity to approve each campaign placement. 4 Prior to distribution, Apparel Media Group verifies each printed campaign meets prod